Coat of Arms
The blazon of the Coat of Arms is as follows:
Per saltire argent and azure on a chief gules an open crown of three visible fleurs-de-lis alternately with two crosses flory and in an escrol below the same this motto: Magnificat anima mea dominum.
The division and colours reflect the historic association of the former Queen's College with the University of St Andrews and the golden crown - the Crown of Scotland - in the upper part of the shield, refers to the name of Queen's College, bestowed as a mark of Royal favour. The motto is an allusion to the Virgin Mary, Patron Saint of the City and Royal Burgh of Dundee.
Corporate Identity
The geometric foundation of the design is based upon a circular form, which makes reference to the Institution's global perspective and international reputation in teaching and research. The typographic elements demonstrate a hierarchy which promotes the importance of the location within the nomenclature. The group of circles represents the incremental growth of knowledge and experience and the progressive development of the University as an educational leader. This thematic device continues through to the linear band on the right of the Coat of Arms and describes the cyclical movement of time, indicating progression and new directions.
The various elements are composed to achieve an aesthetic balance and unity of form which offers versatility across the Corporate Identity Scheme.
